Srini Gurrapu
Srini Gurrapu
Founder & CEO
Wheel InnovationZ, Inc

Title : Enterprise Mobile Consumerization & BYOD: Trends, Challenges and Opportunities

Abstract :
Enterprise Consumerization/BYOD (Bring Your Own Device) and Cloud Computing are 2 of the Top 4 CIO initiatives in 2012, according Gartner. In this post-PC era, mobile devices, apps are the new pillars of the end user computing. In fact, Forbes predicts that Web 3.0 is dead -- and end users, customers and vendors are now realizing the mobile + apps as the better way to engage users instead of the traditional Web 2.0.

Enterprises and service providers are now preparing for this massive transition to mobile + apps world. However, the dominant platforms such as iOS, Android, Windows 8, etc are primarily developed with consumers mindset with little concern for enterprises security and corporate governance requirements. 

Enterprise IT can no longer afford to alienate or block the 'consumer-centric' mobile devices + apps model -- also referred to as Consumerization or BYOD (Bring Your Own Device). 

This session will share insights about the trends of the mobile device adoption in the enterprise, particularly in the context of consumerization and BYOD, the security and privacy challenges for IT as they cater to Global corporations and differing laws in various countries.  We will also talk about the ideal solutions from customer's standpoint, current landscape of the companies trying to solve these problems.

The goal of the presentation is to educate about the opportunities for new entrepreneurs explore this space to either start new ventures or partner with hot emerging startup companies.

Speaker Bio:
Srini Gurrapu, is  the founder and CEO, Wheel InnovationZ - company specializing in delivering Unified and Secure App Store (U-SAS) solutions for enterprise and service providers to solve the consumerization and BYOD problems. GigaOM recently recognized Wheel InnovationZ as one of the Top 10 hot startups at SXSW.

Srini Gurrapu has been a serial entrepreneur with many successful companies in the networking, security, virtualization and cloud computing areas such as BlueCoat, Neoteris (acquired by Juniper), FaceTime (now Actiance), RingCube (acquired by Citrix), Mokafive and Virtual Bridges. Srini led Product Management and strategic alliances at these startups and helped drive the vision, strategy and execution. Srini's primary forte is building trusting advisory relationships with marquee customers early in the company lifecycle and building the company by delivering innovative solutions that make the customers successful in their strategic initiatives.

Srini also worked as EIR (Entrepreneur-In-Residence) at Austin Ventures, one of the large VC firms in US, and started few startups and also led the investment due diligence for early stage deals.